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Execute with Excellence and Start Planning for Shoulder Season Now

Why the Smartest Contractors Use Summer Momentum to Prepare for Fall Slowdowns

Author

Eric Thomas
July 30, 2025

Hey there!

It’s peak season. Your phones are ringing. Techs are booked solid. Life is good, right?

But let’s talk about what comes next.

Smart contractors understand that executing with excellence means more than just performing well in July & August. It means preparing during the busy season so your business stays strong when things slow down.

If you're not thinking about shoulder season now, you're already behind.

Execution isn’t just about hustle. It’s about having a system. In The HOME Advantage, I emphasize building marketing systems that keep your calendar full, regardless of the season. The best time to prepare for a slowdown is when you’re busiest.

Here are a few steps to take right now:

  • Run a proactive campaign that educates customers on what they’ll need this fall before they even ask.

  • Launch a community initiative like a food drive or school supply collection to boost visibility and goodwill.

  • Review your customer list and promote service agreements to lock in recurring revenue.

  • Build out your Q4 marketing plan while your team is in the rhythm of consistent work.

The contractors who grow every year aren’t just reactive. They stay ahead by thinking strategically and taking action early.

Action Step: Block one hour on your calendar. Meet with your team. Ask this question: “What will we wish we had done today when October rolls around?”

Then make it happen.

You’ve got what it takes. Now it’s time to put the "E" in HOME and Execute with Excellence.

Your pal with the mullet,

Eric

P.S. - follow me on TikTok. I’ve got lots of content scheduled to be released to keep you up to date with the launch of my book, The HOME Advantage. Hope to see you there! 😎

@hvac.eric7 I’m excited to announce I’ll be publishing my first book! This one’s not just about Rival Digital. It’s about the whole journey...before Rival, building Rival, and everything that’s happened since. The wins, losses, late night decisions, and the “I definitely didn’t think this through” moments. Stay tuned for more information! Details coming soon. #bookreveal#HVAC#homeservices#digitalmarketing#digitalagency♬ original sound - hvac.eric