Welcome to The Trust Current

Hey there,

You made it. You're officially one of the first to join The Trust Current, and that means a few things:

1. You're in the right place.

2. You care about growing your home service business the right way.

3. You’re about to get practical, real-world marketing insights that don’t waste your time.

This newsletter is based on the framework I designed specifically for contractors, straight from the pages of my upcoming book:

The HOME Advantage: The Trust-First Growth System for Home Services Contractors Who Want Real Results

Each week, you’ll get one short and tactical email focused on one of the four pillars of the HOME Advantage system:

H – Humanize Your Brand
O – Own Your Market
M – Master Your Message
E – Execute with Excellence

These are the same principles I’ve used with contractors all over the country to help them stop relying on word of mouth alone and finally create a brand that grows with confidence.

You can expect:

• One tip each week that you can actually use

• Zero fluff or marketing buzzwords

• A mix of strategy and humor (because let's face it, this stuff should be fun)

This week’s actionable tip: Humanize Your Brand

If you want people to trust you, they need to feel like they know you.

Show the people behind the service. Homeowners want to know who’s walking through their front door.

It’s a simple way to build trust, boost engagement, and show that your company is made up of real people, not just trucks and tools.

Glad you’re here.
– Eric