The Trust Current

The Trust Current

A weekly publication delivering sharp, strategic marketing insights to help home service businesses win with The HOME Advantage.

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Execute With ExcellenceExecute With Excellence
How to Actually Get Found in AI Search (Without Gaming the System)

How to Actually Get Found in AI Search (Without Gaming the System)

A real talk about visibility in the age of ChatGPT, AI Overviews, and what actually works for local businesses

Eric Thomas
Eric Thomas
Execute With ExcellenceExecute With Excellence
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What ChatGPT and Thumbtack Just Changed About Your Reviews

What ChatGPT and Thumbtack Just Changed About Your Reviews

Why trust-driven reviews (not ads) are the new battleground for home service pros in the AI era

Eric Thomas
Eric Thomas
Humanize Your BrandHumanize Your Brand
Branding Isn’t Just Your Logo. It’s Your Promise.

Branding Isn’t Just Your Logo. It’s Your Promise.

What Jack O’Neill, a cold ocean, and a rubber suit can teach us about building unforgettable brands.

Eric Thomas
Eric Thomas
Execute With ExcellenceExecute With Excellence
What GaryVee Would Do If He Started a Roofing or HVAC Business Today

What GaryVee Would Do If He Started a Roofing or HVAC Business Today

Key Takeaways from the 2024 Roofing Process Conference

Eric Thomas
Eric Thomas
Master Your MessageMaster Your Message
If You Confuse, You Lose

If You Confuse, You Lose

Why Your Marketing Message Is Repelling Customers

Eric Thomas
Eric Thomas
Execute With ExcellenceExecute With Excellence
Conference Season Survival Guide: 4 Tips That Actually Work

Conference Season Survival Guide: 4 Tips That Actually Work

How to Get Real ROI From Conference Season

Eric Thomas
Eric Thomas
Execute With ExcellenceExecute With Excellence
The Silent Killer of Progress in Business

The Silent Killer of Progress in Business

Comparison is the Thief of Joy—And Progress

Eric Thomas
Eric Thomas
Execute With ExcellenceExecute With Excellence
What Apple Knows That Can Transform Your Business

What Apple Knows That Can Transform Your Business

It’s Not About Being the Best. It’s About Being the Best for Them.

Eric Thomas
Eric Thomas
Execute With ExcellenceExecute With Excellence
Execute with Excellence and Start Planning for Shoulder Season Now

Execute with Excellence and Start Planning for Shoulder Season Now

Why the Smartest Contractors Use Summer Momentum to Prepare for Fall Slowdowns

Eric Thomas
Eric Thomas
Humanize Your BrandHumanize Your Brand
Want More Loyal Customers? Start Here

Want More Loyal Customers? Start Here

Why Humanizing Your Brand Is the Smartest Move You Can Make

Eric Thomas
Eric Thomas
Humanize Your BrandHumanize Your Brand
Why Discounts Are Hurting Your Business (And What to Do Instead)

Why Discounts Are Hurting Your Business (And What to Do Instead)

How over-relying on promotions can hurt your brand, and what to focus on instead

Eric Thomas
Eric Thomas
Humanize Your BrandHumanize Your Brand
What to Do When the Facebook Mob Comes for Your Business

What to Do When the Facebook Mob Comes for Your Business

How to Build a Brand So Trusted, Your Community Defends You—Even When Trolls Show Up

Eric Thomas
Eric Thomas
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