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We’re Back. And Yes, We Brought Snacks (Metaphorically)
Jan 19, 2026

We’re Back. And Yes, We Brought Snacks (Metaphorically)

Welcome back to the 2026 edition of The Trust Current

Eric Thomas
Eric Thomas
Execute With ExcellenceExecute With Excellence
Engagement is down. Blame your reporting, not your audience
Nov 25, 2025

Engagement is down. Blame your reporting, not your audience

And no, a new logo isn’t going to fix it

Eric Thomas
Eric Thomas
Execute With ExcellenceExecute With Excellence
How to Actually Get Found in AI Search (Without Gaming the System)
Oct 16, 2025

How to Actually Get Found in AI Search (Without Gaming the System)

A real talk about visibility in the age of ChatGPT, AI Overviews, and what actually works for local businesses

Eric Thomas
Eric Thomas
Execute With ExcellenceExecute With Excellence
+1+1
What ChatGPT and Thumbtack Just Changed About Your Reviews
Oct 16, 2025

What ChatGPT and Thumbtack Just Changed About Your Reviews

Why trust-driven reviews (not ads) are the new battleground for home service pros in the AI era

Eric Thomas
Eric Thomas
Execute With ExcellenceExecute With Excellence
What GaryVee Would Do If He Started a Roofing or HVAC Business Today
Oct 09, 2025

What GaryVee Would Do If He Started a Roofing or HVAC Business Today

Key Takeaways from the 2024 Roofing Process Conference

Eric Thomas
Eric Thomas
Execute With ExcellenceExecute With Excellence
Conference Season Survival Guide: 4 Tips That Actually Work
Sep 08, 2025

Conference Season Survival Guide: 4 Tips That Actually Work

How to Get Real ROI From Conference Season

Eric Thomas
Eric Thomas
Execute With ExcellenceExecute With Excellence
The Silent Killer of Progress in Business
Aug 21, 2025

The Silent Killer of Progress in Business

Comparison is the Thief of Joy—And Progress

Eric Thomas
Eric Thomas
Execute With ExcellenceExecute With Excellence
What Apple Knows That Can Transform Your Business
Aug 11, 2025

What Apple Knows That Can Transform Your Business

It’s Not About Being the Best. It’s About Being the Best for Them.

Eric Thomas
Eric Thomas
Execute With ExcellenceExecute With Excellence
Execute with Excellence and Start Planning for Shoulder Season Now
Jul 30, 2025

Execute with Excellence and Start Planning for Shoulder Season Now

Why the Smartest Contractors Use Summer Momentum to Prepare for Fall Slowdowns

Eric Thomas
Eric Thomas
A weekly publication delivering sharp, strategic marketing insights to help home service businesses win with The HOME Advantage.

The Trust Current

A weekly publication delivering sharp, strategic marketing insights to help home service businesses win with The HOME Advantage.

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