The Trust Current
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Execute With Excellence

Execute With Excellence

Humanize Your Brand Execute With Excellence Own Your Market Master Your Message

Execute With ExcellenceExecute With Excellence

We’re Back. And Yes, We Brought Snacks (Metaphorically)

Welcome back to the 2026 edition of The Trust Current

Eric Thomas

Execute With ExcellenceExecute With Excellence

Engagement is down. Blame your reporting, not your audience

And no, a new logo isn’t going to fix it

Eric Thomas

Execute With ExcellenceExecute With Excellence

How to Actually Get Found in AI Search (Without Gaming the System)

A real talk about visibility in the age of ChatGPT, AI Overviews, and what actually works for local businesses

Eric Thomas

Execute With ExcellenceExecute With Excellence

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What ChatGPT and Thumbtack Just Changed About Your Reviews

Why trust-driven reviews (not ads) are the new battleground for home service pros in the AI era

Eric Thomas

Execute With ExcellenceExecute With Excellence

What GaryVee Would Do If He Started a Roofing or HVAC Business Today

Key Takeaways from the 2024 Roofing Process Conference

Eric Thomas

Execute With ExcellenceExecute With Excellence

Conference Season Survival Guide: 4 Tips That Actually Work

How to Get Real ROI From Conference Season

Eric Thomas

Execute With ExcellenceExecute With Excellence

The Silent Killer of Progress in Business

Comparison is the Thief of Joy—And Progress

Eric Thomas

Execute With ExcellenceExecute With Excellence

What Apple Knows That Can Transform Your Business

It’s Not About Being the Best. It’s About Being the Best for Them.

Eric Thomas

Execute With ExcellenceExecute With Excellence

Execute with Excellence and Start Planning for Shoulder Season Now

Why the Smartest Contractors Use Summer Momentum to Prepare for Fall Slowdowns

Eric Thomas